Responsibilities:
- Developing and implementing marketing campaigns for the UAE markets
- Weekly evaluation of campaigns and setting up reports all channels, product categories and our website
- Close teamwork and planning with other teams such as product management, channels, PR, analytics, pricing
- Monitoring of competition and of customer feedback from social media and market research
- Support in continuous development and implementation of the marketing strategy
- You’ll find a more efficient way of spotting areas of growth in our PPC campaigns. Where can we increase our bids, and which keywords haven’t we considered? You’ll look for optimisation opportunities using Google Search Ads and Google Analytics, and advise on pages which may not be optimised for campaigns or unhappy paths for our customers.
- You’ll build out an enhanced framework for our retargeting audiences strategy. How can we incorporate more customer data, or improve on the behavioural data that we already have to better target our customers? You’ll have to work across Google Analytics, Supermetrics, and Tableau to better identify customer groupings.
info@printarabia.ae
